Youthful fashion brand Free People enlists photographer Guy Aroch to capture their September catalogue, inspired by street snaps of the coolest it-girls seen around Fashion Week. Model Martha Hunt plays the effortless girl about town, donning the brand’s day and evening wear, from slinky dresses to edgy grunge selects and chic prints. All eyes are on Martha as she owns the streets of London in Free People’s autumn looks and the best accessory in male model Danny Fox.
NYC Girl – Karlie Kloss shows off NYC rush hour ready looks for the January catalogue from Free People. In front of Guy Aroch’s lens, Karlie hits the urban streets clad in leather, denim and stripes. Whether taking the subway or grabbing a bite to eat, the American beauty does it in style.
Free People “Through the Decades” Book - The 1950’s. Photographed by Alexei Hay, fashion model Elsa Hosk is dressed in classic Americana looks: leopard prints, peek-a-boo bodysuits and sheer skirts.
Free People “Through the Decades” Book - The 1920’s. Photographed by David Bellemere, the story is about Elsa Hosk and sisters Zuzanna and Julia Bijoch models who are dressed in 1920’s inspired looks in romantic retro setting (cafe, city streets). Girls wear autumn looks: knits, wide leg trousers, lace and flapper style dresses.