“Taking her cues from the children’s literary classic “The Wind in the Willows” – and from traditional British men’s wear fabrics - creative director Emma Hill sent out a outerwear-heavy collection packed with plaids, checks and leather. “There’s still a cheeky English humor with the woodland animal prints, but it’s more grown-up, I’m more grown-up,” she said, referring to the flower and meadow prints on dresses with voluminous sleeves and on cropped trousers.

Hill splashed checks onto everything from the sleeves of belted overcoats to the skirts of delicate, shimmery evening dresses. Her checks came in a variety of forms: Hand-knitted, tweed, and mohair for chunky winter coats and jackets. Others were iced with sequins for delicate evening dresses. Hill also worked with leather – the long gloves and jackets featured trompe l’oeil zipper details – and layered what appeared to be mink onto collars and the fronts of jackets. “No one believes me but it’s not real fur. It’s straightened sheepskin. Sheep with a blow-dry.””

(via WWD)

Mulberry has taken a plunge into pastel seas for its spring ad campaign, which was shot by Tim Walker and art directed by Ronnie Cooke Newhouse. The campaign has a surreal feel, with the model Meghan Collison posed among giant bubbles and against an underwater seascape of soft pink and baby blue rocks and coral. The campaign was shot at Copped Hall, a derelict Georgian mansion outside London, and will break in the February issues of Vogue, Elle and Harper’s Bazaar in the U.K., and Vogue in the U.S.

(via TFS)

Mulberry creative director Emma Hill was inspired by an irreverent English garden for the British brand’s spring/summer 2013 collection.

(via style)

Where the Wild Things Are – Lindsey Wixson returns for her third season as the face of Mulberry with the label’s fall 2012 campaign, lensed by Tim Walker. Shot on location in the Blackheath Forest in Surrey, England, Lindsey poses alongside friendly monsters while donning furs and the British label’s Del Rey, Maisie and Alexa bags

(via FGR)

Seaside Spring – Mulberry enlists models Lindsey Wixson and Frida Gustavsson for its spring 2012 campaign shot by Tim Walker. With art direction by Ronnie Cookie Newhouse, the girls take to Brighton Beach in spring brights and loose-fitting silhouettes. Set design by Andy Hillman have Lindsey and Frida lounging on oversize ice cream cones and candy for a sunny day out. / Styling by Edward Enninful, Hair by Malcolm Edwards, Makeup by Val Garland

(via fashiongonerogue)

“”Ice cream for breakfast anyone? There really is no better way to start a Sunday morning than at Claridge’s, in the ballroom – with Mulberry, for whom this has been a standard London Fashion Week setup and the perfect one to make sure the fashion pack – not to mention Kate Moss and Kristen Stewart who were sitting front row - set their alarms nice and early on a Sunday.

This time, we were greeted by balloon animals bursting out from the entrance – it was like stepping into a wonderland of a safari. There were zebras and leopards and giraffes and once inside lights hung, strewn around the room which had been transformed into a funfair scene – the models stepping out on to the catwalk from a pair of lips and white teeth as “Oh I do like to be beside the seaside, oh I do like to be beside the sea” boomed out across the room. 

And it’s clear that that is exactly where Mulberry would like to be next spring/summer 2012.

“It was inspired by the neon-festooned lights at Blackpool and I was looking at pictures of when I was growing up in the Seventies and holidays meant sitting on the beach with a cagoule on. It’s still very rooted in outerwear and she’s still very Mulberry and that English girl,” explained Mulberry’s creative director Emma Hill after the show. 

“She is a bit vamped up and a bit sexier – she’s a posh pier girl,” she described, pointing out in particular the bling-embellished pieces – a skirt, a jewel-encrusted hoody and bomber, the more runway pieces. 

“It doesn’t hurt having Sam McKnight doing the hair – the idea that she [the Mulberry girl] has gone down the pier and been hit by a wave, the colour streaks reference the candy floss colours and she’s sort of tried to wash it out.”

So we had rain macs and flowing pleated skirts, jackets that played on the pac-a-mac and then sundresses in a Battenburg riff of a palette in mint, yellow and pink layered over long-sleeved T-shirts. The more animal-themed pieces came as embroidered and appliquéd jackets and dresses to bring that quirky and quintessential Mulberry mix. 

“It’s not something I would usually do,” Stewart told us – in reference to attending fashion shows. “But I’m glad I came to this one. I wasn’t expecting what I saw but it was - wow. The concept was out there but with the fun rain jackets it was practical too.”” (vogue)

Mulberry S/S 2012 photos courtesy of vogue.it.